How to walk into (metaphorical) traffic...
My recent webinar with the Global Innovation Institute gave me the excuse to refine the "Jaywalking" methodology and mindsets.
Here’s the pitch for my latest webinar hosted by the Global Innovation Institute:
What separates those who talk about innovation from those who actually do it? In this provocative webinar, Jason introduces the "Jaywalker" metaphor to unpack ten defining personality traits shared by successful innovators, past and present. From Coco Chanel to Clarence Birdseye, from Betty Crocker to Charles Lindbergh, these historical figures didn’t follow the rules—they broke norms, moved fast, and shaped new paths across dangerous, crowded marketplaces.
The meat of the webinar is roughly 35 minutes, broken into 28 individual sections. I thought about this webinar the same way I think about chapters in my books: You should be able to consume it in about the time it takes to finish a doctor-recommended 30-minute moderate activity aerobic workout.
(And the endorphins your body produces create a positive halo effect on your impression of me. So…please listen while working out!)
However, if you’d like the “reading” version of the webinar, I’ve created a full (edited!) transcript of the webinar, complete with visuals, in a separate Substack post. The powers that be at Substack informed me that it was “too long for email” about one-third of the way in. So, that one won’t get emailed. That’s why I wrote this one.
For some of you reading, you’ll remember the not-quite-thesis version of this post about a year ago. Consider this a much-upgraded version along with ten action items you can take to develop these mindsets in your professional life and your own organization.
Thanks to Dr. Craig Fleisher for letting me reference his work on “The Four Sets” and to Anthony Mills at the Global Innovation Institute for the platform to present these ideas.
For even more on the method and to figure out how I can help you walk into (metaphorical) traffic, please visit my new website.